Cuba Nail Bar
A single TikTok video generated enough demand to book out appointments for multiple weeks.
The campaign earned 36K+ organic views and successfully converted viewers through strong visual appeal, high save/share activity, and targeted audience reach. Despite modest retention, the content drove meaningful business results and expanded visibility beyond the existing audience.
Results
- 36.6K views
- Multiple weeks of fully booked appointments
- 311 saves
- 120 shares
- 116 new followers
Audience Insights
The content reached the ideal demographic for beauty services while driving strong discovery among new viewers.
- 88% female audience
- 45% ages 25–34
- 23% ages 35–44
- 91% non-followers
Discovery Performance
More than half of traffic came directly from TikTok’s For You Page, helping the video reach new local customers organically.
- 55.5% For You Page traffic
Retention Metrics
- 11.4s average watch time
- 18% average retention
Despite lower retention, the video converted effectively by capturing viewer interest quickly and driving high-intent actions like saves, shares, and bookings.
Good Impressions Cocktail Bar
A single TikTok video drove a 70% increase in sales for the bar through organic reach and high audience engagement.
The campaign generated 61K+ views and successfully expanded visibility beyond the existing audience through strong shareability, save activity, and For You Page distribution. The content resonated with viewers looking for unique local experiences, resulting in increased traffic and measurable business growth.
Results
- 61.4K views
- 70% increase in bar sales
- 7,356 likes
- 3,961 shares
- 2,320 saves
- 316 new followers
Audience Insights
The content reached a broad discovery audience while strongly resonating with the bar’s target demographic.
- 76% female audience
- 44% ages 25–34
- 22% ages 35–44
- 94% non-followers
- 92.6% United States audience
Discovery Performance
The video achieved exceptional organic reach through TikTok’s recommendation system.
- 87.9% For You Page traffic
- High share and save activity increased discoverability
- Search traffic included location-based intent (“Ohio venue speakeasy”)
Retention Metrics
- 23.4s average watch time
- 5.4% full video completion
Despite being nearly two minutes long, the video maintained strong engagement and drove significant business impact through high-intent viewer actions, organic discovery, and strong local interest.
Endless Pasta at Manna
A single TikTok video generated 30K+ organic views while significantly increasing audience retention and share activity through highly relatable, personality-driven content.
The campaign successfully expanded reach beyond existing followers and resonated strongly with women aged 25–44, demonstrating the effectiveness of authentic lifestyle storytelling and local discovery content.
Results
- 30.2K views
- 2,215 likes
- 1,252 shares
- 721 saves
- 66 new followers
Audience Insights
The content reached a highly aligned audience while driving strong discovery among new viewers.
- 83% female audience
- 48% ages 25–34
- 28% ages 35–44
- 87% non-followers
- 95.2% United States audience
Discovery Performance
The video achieved strong organic reach through TikTok’s recommendation system and profile-driven search activity.
- 94.3% For You Page traffic
- High share and save activity increased discoverability
- Search traffic included branded creator searches (“annekane23” and “Anne ✨”)
Retention Metrics
- 20.9s average watch time
- 13.58% full video completion
- Average watch time increased by 133% compared to previous content
Despite being over one minute long, the video maintained strong viewer engagement through personality-led storytelling, resulting in above-average retention, high share behavior, and expanded audience reach.